Products related to Brand:
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance.At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today’s market, engaging with their clients and audiences.This book sheds light on the socio-cultural valence of luxury-art collaborations.The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas.More specifically, the book covers: how collaborations reflect the postmodern condition and liquid consumption practices (hybrid, temporary, hyperreal); the impact of luxury-art collaborations on the evolution of luxury stores and museums, and the emergence of hybrid spaces (art fairs, nomadic exhibitions, pop-up stores) – the temporal features of luxury-art collaborations (shortlived duration and fast-paced tempo) – how luxury-art collaborations reshuffle traditional status dynamics while drawing new boundaries of social distinction based on experience and access – why luxury brands and creatives are redefining their conventional identities, morphing into cultural entities and bricoleurs.The book appeals to a wide range of readers, from academics and students in art business, luxury studies, consumption behaviour, to professionals in the luxury industry and the art world.The book is also relevant to an international readership of non-specialists interested in current social and cultural matters.
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Spain - Culture Smart! : The Essential Guide to Customs & Culture
Don't just see the sights-get to know the people. In the popular imagination Spain conjures up a picture of rapacious conquistadores, fiery flamenco dancers, and brilliant artists.All true enough but how closely does everyday life in modern Spain conform to these dramatic stereotypes?Culture Smart!Spain explores the complex human realities of contemporary Spanish life.It describes how Spain s history and geography have created both strongly felt regional differences and shared values and attitudes.It reveals what the Spaniards are like at home, and in business, how they socialize, and how to build lasting relationships with them.The better you understand the Spanish people, the more you will be enriched by your experience of this vital, warm, and varied country where the individual is important, and the enjoyment of life is paramount. Have a more meaningful and successful time abroad through a better understanding of the local culture.Chapters on values, attitudes, customs, and daily life will help you make the most of your visit, while tips on etiquette and communication will help you navigate unfamiliar situations and avoid faux pas.
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Blowing Up the Brand : Critical Perspectives on Promotional Culture
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence.Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
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Authentic™ : The Politics of Ambivalence in a Brand Culture
A stimulating, smart book on what it means to live in a brand cultureBrands are everywhere.Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal.But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations.Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.”In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices.But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
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Which brand for gaming equipment?
The best brand for gaming equipment ultimately depends on personal preferences and budget. Some popular brands for gaming equipment include Razer, Logitech, SteelSeries, and Corsair. These brands offer a wide range of gaming peripherals such as keyboards, mice, headsets, and controllers, each with their own unique features and designs. It's important to consider factors such as build quality, performance, and compatibility with your gaming setup when choosing a brand for gaming equipment. Ultimately, it's best to research and read reviews to find the brand that best suits your gaming needs.
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Which brand offers the best climbing equipment?
The best climbing equipment brand is subjective and depends on individual preferences and needs. Some popular and highly regarded brands in the climbing industry include Black Diamond, Petzl, and La Sportiva. These brands are known for their high-quality and durable climbing gear, including harnesses, ropes, carabiners, and climbing shoes. It's important to research and consider factors such as product reviews, specific features, and personal experience when determining which brand offers the best climbing equipment for you.
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How much do soccer players in the lower professional leagues earn?
Soccer players in the lower professional leagues typically earn a wide range of salaries, with some players earning as little as a few hundred dollars per week, while others may earn a few thousand dollars per week. The exact amount can vary depending on factors such as the player's experience, skill level, and the financial resources of the team. In general, players in the lower professional leagues do not earn as much as those in the top-tier leagues, but they can still make a living from playing soccer.
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Is there counterfeit brand clothing in Valencia, Spain?
Yes, there is counterfeit brand clothing in Valencia, Spain. Like many other cities around the world, Valencia has a market for counterfeit goods, including clothing. These counterfeit items are often sold in street markets, flea markets, and some small shops. It's important for consumers to be cautious and aware of the potential for counterfeit products when shopping in Valencia.
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Brand New Brand
Restarting Your Business in a Time of Crisis and Transformation.Witty, surprising, refined, and, above all, truly unforgettable.A compendium of the best new visual identities that stand out from the crowd in challenging times.
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FUSION : How Integrating Brand and Culture Powers the World's Greatest Companies
'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations.This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and TakeIn FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of sectors, Denise shows how great companies achieve the brand-culture fusion that creates extraordinary results and growth.FUSION is for those with responsibility and oversight for the core operations of their business (C-Suite and line managers) who also set the tone and direction for their companies.The book includes access to Denise's proprietary online assessment for determining how close to or how far from brand/culture integration a company is and a blueprint for achieving brand-culture fusion.
Price: 10.99 £ | Shipping*: 3.99 £ -
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Wholesale Price ,Trade Assurance | Alibaba.com
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From Brand Vision to Brand Evaluation
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field.It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns.This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
Price: 53.99 £ | Shipping*: 0.00 £
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Which brand is the Mercedes of fitness equipment?
When it comes to fitness equipment, the brand that is often considered the "Mercedes" is Technogym. Technogym is known for its high-quality, innovative, and luxurious fitness equipment that is used in top gyms, hotels, and homes around the world. Just like Mercedes is synonymous with luxury cars, Technogym is synonymous with top-of-the-line fitness equipment.
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Is the brand Boss a luxury brand or rather a budget brand?
Boss is considered a luxury brand. It is known for its high-quality, premium products and is positioned in the higher end of the market. The brand is associated with sophistication, elegance, and luxury, making it a popular choice for those looking for upscale fashion items.
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Do male soccer players like female soccer players?
Male soccer players may have varying opinions on female soccer players, just like any other group of individuals. Some male soccer players may have a great deal of respect and admiration for female soccer players, appreciating their skills and dedication to the sport. Others may not have a strong opinion one way or the other, while some may hold negative attitudes towards female soccer players due to stereotypes or biases. Overall, it is important to remember that individuals' attitudes towards female soccer players can vary widely and should not be generalized.
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Do male soccer players support female soccer players?
Yes, many male soccer players do support female soccer players. Some male players have spoken out in support of equal pay and opportunities for female players, and have advocated for more investment and recognition for women's soccer. Additionally, male players have also shown support by attending women's soccer matches, promoting women's games on social media, and speaking out against discrimination and sexism in the sport. Overall, there is a growing movement within the soccer community to support and uplift female players.
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